I fired up the replay of Trackside with Cavin and Kevin and, dude, you gotta listen to John Lewis, the IRL VP of Marketing & League Development. Um, OK, where has the league been keeping this guy? I'm nodding and agreeing with basically everything he said.
Lewis talks about what they do to find out what current fans want, all of which I had no idea they were doing. Talking to ACTUAL fans who watch on TV and go to tracks about what they want.
Lewis also came out strong about flipping the script -- and then shredding it up and burning it -- with a radical new car. Then he talked about the "Year of the Fan." Insert me breathing into a bag with excitement here.
Note to IndyCar: when you are doing many things to help the series, maybe don't keep it a secret. I follow the series pretty closely and hand zero idea much of this was going on.


