IndyCar should become the IndyCar Science Technology Engineering and Math (STEM) Series in 2015.
I give Collete Davis -- science brain, race car driver and Woman of pressdog® -- full credit for this idea. It was Colette who first made me realize that racing in general and IndyCar racing in particular is rolling STEM. IndyCar should use that fact to reach out to young fans, differentiate itself from other forms of racing, and simultaneously encourage the next generation to pursue careers in STEM fields.
What Collete did while a student at Embry-Riddle Aeronautical University was go to high schools and use racing to drive home the point that science can be dead sexy.