The design is meant to bring attention to issues like global warming, pollution and other earth-hostile dangers.
The best part is that you can get your name on one pixel of the car. All you have to do is go to myearthdream.com and promise to adopt one easy, earth-friendly behavior.
So when the Honda F1 car hits the track, it will have "pressdog" on one pixel of the monocoque.
Check out the car and make your promise to change behavior at myearthdream.com