In a bold move designed to appeal to all-American fans, the Indy Racing League recently announced it will run its Italian chassis-Japanese engine combination on Brazilian ethanol in 2009.
"This is a tremendous day for American race fans," the league said in an announcement. "Now they have the exciting opportunity to pay upwards of 50 American dollars each to watch non-American drivers, cars, engines and fuel compete here in America."
The league's innovative America Last strategy has caused a buzz among the IndyCar's Midwestern-heavy fan base. "Everyone knows America's heartland loves a good Italian car. And they for sure will line up to watch a racing series that promotes a competitor to American ethanol, which puts hundreds of millions of dollars into the Midwestern economy each year."
Continue reading "IRL Ditches American Ethanol, Plans to Start Races with a Green Card Rather than Flag" »
Not so good ... various sources are reporting that both the Indy Racing League and the N-word are facing serious sponsorship issues.
The irascible Robin Miller reports that a shocking number of drivers are walking around looking dazed and confused because they are, for now, rideless.
Many other sources like this one say that Nov. 17 -- the day after the N-word season mercifully comes to an end, finally -- will be BLACK MONDAY for N-word with a ton of people laid off.
Why? Aside from potential sponsors hacking their marketing budgets to the bone, the return on investment of racing sponsorship is more dicey than ever.
Continue reading "Welcome to the Sponsorship Desert" »