The new boss, CEO Randy Bernard, who many people are dissing before he's spent one minute on the job ("He's never seen an IndyCar race? OMG!") walks into a meeting with Chip Ganassi and Roger Penske.
Chippy starts in telling the new guy how it's going to be, this and that, Delta Wing, teams know best, yada yada.
Randy lets them go for a while then pulls out a stack of 1000 printed out letters (two reams of paper*) from fans and tosses it on the table.
BAM. Ka-pow. BOOM goes the dynamite.
Randy: "Well I got 1000 fan letters here that say what we got ain't workin ..."
That, my friend, is a little juice for the new CEO to make some changes. I guar-on-tee 1000 letters from fans gets everyone's complete attention. But it's up to you. Get your letter into Randy before he starts work March 1. (You can always write later, of course, but a nice stack on March 1 would be super awesome.)
(*Note to my eco-loving friend Leilani Münter: we'd recycle those 1000 sheets. I swear.)
Randy Bernard knows I'm asking for fan letters. I know that he knows. So don't make the pdog look bad. Write to Randy. Cards, letters, email. Addresses are below. But FIRST, some guidelines, so you don't get pressdog in trouble:
2) Looking for ideas on what to say? Here ya go. Choose a few of these:
- What do you like most about IndyCar racing?
- What do you dislike most about IndyCar racing?
- What advantages does NASCAR have on IndyCar?
- What advantages does IndyCar have on NASCAR?
- What makes you go to races?
- What prevents you from going to races?
- Why do you watch on TV?
- What prevents you from watching on TV?
- What's the biggest competitor (in all forms, not just racing) for the time and attention you give IndyCar?
- When friends ask why they should watch an IndyCar race, what's your answer?
- If you were CEO, you're first two moves would be ...?
- Biggest threat to the league.
- Biggest opportunity for the league.
- What can IndyCar do to best keep your business (expressed through race attendance and TV viewership)?
3) Keep it as short as possible. Randy has things going on. He can't plow through 1000 five-pagers. In reality, Randy's people will probably look through these letters and maybe compile a report for the boss. He may eyeball a few directly. He may read them all. Make your point, move on. Do unto others -- pretend you're the busy person getting this letter. One page is the goal.
4) Please, please, please don't flash back to 1994. Let's not re-fight The Split, OK? Geez. Time to move on. That's like arguing over the Korean War. If there is something about CART that you liked that you think would be good today, by all means. But if your point is the "the league was screwed the second they split" save everyone's time and disregard this entire post. Don't be a bitter hater. Life is too short.
5) Anonymous letters are for cowards. If you can't sign your real name to it, don't send it. It's amazing how when you put your real name to something, and return address and even phone number, you tend to be more civil and polite. Include your phone number if you don't mind getting a call from the league to discuss. Could happen.
OK, so let's offer some positive feedback and make Mr. Bernard say "I'm glad I asked." For maximum impact, send a paper letter to:
CEO, Izod IndyCar Series
4790 W 16th Street
Indianapolis, IN 46222
If paper mail is just too Flinstone-ish for ya, email to email@example.com. Be sure and address the email to Randy Bernard specifically.
Go forth politely in non-hate, and in the spirit of trying to help the form of racing we all enjoy and want to see thrive. A CEO who at least says, right out loud, that he cares about what fans think is a good sign. Let him know.