REDLINE Energy and Newly Formed SH RACING Plan Early Attack on 2011 Indianapolis 500
Weston, FL. (July 27, 2010) - VPX Sports and its popular REDLINE Xtreme Energy brand announced today a partnership with newly formed SH Racing for entry of “Team REDLINE Xtreme” into the 2011 Indianapolis 500.
SH Racing was formed by VPX/Redline’s, Vice President of Business Development, TJ Humphreys and Dallas Businessman James “Sulli” Sullivan to field an effort in the 2011 Indianapolis 500 and beyond.
“After attending the 2010 Indy 500, we knew we could not have found a better fit for the REDLINE family of products, said Director of Sales Slim Baksh. “REDLINE Xtreme is known as the drink that provides Xtreme Energy and Razor Sharp Reaction Time, and the Indy 500 represents the pinnacle of these attributes. “This program is a huge win for all our distributors and retailers across the country,” added Slim. “Getting this program put together and moving 11 months in advance sets us up for success right out of the gate, said Team partner James “Sulli” Sullivan. We will spend the coming months assembling the best team and driver combination available for next years race, added Sulli”.
VPX Sports CEO and Chief Science Officer, Jack Owoc elaborated more on REDLINE’s Indy 500 foray: “When you're driving over 225 miles per hour, Energy, Focus and Reaction time are the keys to crushing the competiton. There’s a reason VPX sells Redline Xtreme to the world famous N.Y. Yankees –it delivers a university proven 7.5% increase in reaction time! Less than 1/10th of second can mean the difference between 1st and 2nd or even life and death in racing,” says Owoc. “Consequently, Redline Xtreme will fuel our driver to victory in the 2011 Indy 500! Moreover, we are thrilled to be aligning ourselves with IndyCar fans across the globe and delivering this same science-backed boost in Energy, Focus, and Reaction Time with Redline Xtreme Energy drink,” added Jack. “Make no mistake – we are in it to win it!”
Fans can get a sneak peak of the Team REDLINE’ 2011 Livery by catching the unveiling of the Team REDLINE Show car which will go on tour beginning at its first stop, the N.A.C.S Show (National Association of Convenience Stores Show), scheduled for Oct 5-8 at the Atlanta Convention Center. Future Show car tour dates can be found by visiting vpxsports.com.