Team REDLINE Xtreme Aims at Indy 2010

Energy Drinks R Us. IndyCar has another potential team. Here's the official news release ..

REDLINE Energy and Newly Formed SH RACING Plan Early Attack on 2011 Indianapolis 500

Weston, FL. (July 27, 2010) - VPX Sports and its popular REDLINE Xtreme Energy brand announced today a partnership with newly formed SH Racing for entry of “Team REDLINE Xtreme” into the 2011 Indianapolis 500.

SH Racing was formed by VPX/Redline’s, Vice President of Business Development, TJ Humphreys and Dallas Businessman James “Sulli” Sullivan to field an effort in the 2011 Indianapolis 500 and beyond.

“After attending the 2010 Indy 500, we knew we could not have found a better fit for the REDLINE family of products, said Director of Sales Slim Baksh. “REDLINE Xtreme is known as the drink that provides Xtreme Energy and Razor Sharp Reaction Time, and the Indy 500 represents the pinnacle of these attributes. “This program is a huge win for all our distributors and retailers across the country,” added Slim. “Getting this program put together and moving 11 months in advance sets us up for success right out of the gate, said Team partner James “Sulli” Sullivan. We will spend the coming months assembling the best team and driver combination available for next years race, added Sulli”.

VPX Sports CEO and Chief Science Officer, Jack Owoc elaborated more on REDLINE’s Indy 500 foray: “When you're driving over 225 miles per hour, Energy, Focus and Reaction time are the keys to crushing the competiton. There’s a reason VPX sells Redline Xtreme to the world famous N.Y. Yankees –it delivers a university proven 7.5% increase in reaction time! Less than 1/10th of second can mean the difference between 1st and 2nd or even life and death in racing,” says Owoc. “Consequently, Redline Xtreme will fuel our driver to victory in the 2011 Indy 500! Moreover, we are thrilled to be aligning ourselves with IndyCar fans across the globe and delivering this same science-backed boost in Energy, Focus, and Reaction Time with Redline Xtreme Energy drink,” added Jack. “Make no mistake – we are in it to win it!”

Fans can get a sneak peak of the Team REDLINE’ 2011 Livery by catching the unveiling of the Team REDLINE Show car which will go on tour beginning at its first stop, the N.A.C.S Show (National Association of Convenience Stores Show), scheduled for Oct 5-8 at the Atlanta Convention Center. Future Show car tour dates can be found by visiting vpxsports.com.

Comments

[JP]

Do we have any idea who the RACING people involved with this effort are???

[redd]

I don't really get why anyone would go to the expense of buying an "old" Dallara for 2011. Why not wait until the next year so you're not just buying an expensive flower pot?

[Andy Bernstein]

Redd, don't be silly. Davey Hamilton said the Dallaras will be really valuable as showcars in 2012.

Just ask the guy with the G Force showcar who is begging for $15K and some help pushing it out of his garage.

[Indy360]

...'Chief Science Officer'...lol

[Ken]

Some teams lease a chassis for the sole purpose of running the 500. IIRC, Penske has chassis available to lease for this purpose. Easier to get started with a known entity (Dallara/Honda) in 2011 than start from scratch in 2012.

[Dylan]

Can you say bring on the toasters???

[pressdog]

On the other hand, if you ever wanted to run the Indy 500 ultra cheap, 2011 may be the time to do it. Stands to reason that Dallara's are going to be DIRT CHEAP to buy or lease in the last year of their existence. Maybe Honda engines too sine it's the last year of the current desig (I think). As with EVERY announcement like this, optimism is fine, but I will believe it when I see the car running in practice.

[B-man]

"There’s a reason VPX sells Redline Xtreme to the world famous N.Y. Yankees –it delivers a university proven 7.5% increase in reaction time! Less than 1/10th of second can mean the difference between 1st and 2nd or even life and death in racing, says Owoc."

Another modern-day snake oil huckster, with the funny thing in this instance being his pride in his product INCREASING reaction time by 7.5%. LOL, I'm sure it was just the caffiene overdose that made him "misspeak"

[pressdog]

Confession: I don't buy or consume "energy drinks" 'cause I think the claims are mainly vapor and many of them are LOADED with sugar. The 18-year-old daughter has a Venom now and then, I think manly because the Young Prince (Marco) is the spokesguy and she digs him. But, if an energy drink company wants to put a car on the grid, big hugs from the pdog. And alcohol definitely INCREASES my reaction time noticeably, for the record.

[Dylan]

I somewhat enjoy energy drinks, the price is prohibitive of me consuming very many, which is probably a good thing. Personally I only drink Red bull, or the Monster/Starbucks coffee energy drink mix.

I'd love to see Red Bull Indycar Team

[Brian McKay]

(yawn) Redline should sponsor a proven athlete/driver to race for a proven team this season, rather than gambling on a non-existent team winning adequate publicity at one race next year.

[NaBUru38]

If they make an Indy Lights driver take the jump, I'll be happy,

[KevinA]

One word: Vaporware!

[Nathan]

Monster Khaos rules. It actually works (Got up at 4pm Saturday, worked 3rd shift, drank booze and then this stuff as I sat through the Brickyard 400 Sunday, drank a little more Monster as I watched Edmonton when I got home, went to sleep around 5am). BAM.

Back on topic (somewhat), uh....remember THESE GUYS?!?!?

http://www.starsandstripesracing.com/

Exactly. Just another one-off that will never get off the ground.

[DZ]

Pressdog: "...alcohol definitely increases my reaction time noticeably..."

You and Dr. Johnny Fever apparently :)

http://www.hulu.com/watch/290/wkrp-in-cincinnati-fish-story

watch from 19:15 to 21:35.