Indy 500 Overnight Rating hits 4.3, Up 7% from 2010

ESPN PR announced Tuesday that overnight rating for ABC's Indy 500 telecast was 4.3, up 7% from 4.0 overnight last year.

Not surprisingly, viewers in the Indianapolis market area lead nation with 14.5 rating for the telecast. That number is up 19% from the 12.2 rating the race earned in Indianapolis last year. The top five markets for this year's race were Indy, Dayton, Ft. Myers, Louisvilleand Nashville

CNBC's sports reporter Darren Rovell also tweeted "Indy 500 beats NASCAR's Coke 600 in overnight ratings (4.2 vs. 4.0). Indy 500 has only beaten Coke 600 once in last 5 yrs."

Overnight ratings are just a preliminary number that examines key markets. Final ratings, which include all markets, should be available within a few days.

UPDATE: ESPN PR tweeted later Tuesday the telecast earned a 3.9 "fast national" rating, up 8% from last year's 3.6, with 6.5 mill viewers. A "fast national" rating is a service that delivers national ratings faster. They are not final-final, but ESPN PR operatives said fast national and final national are usually the same number.

Comments

[ThatGuy]

So where'd the Versus Open Wheel Weekly show disappear to? Everyone too busy in Indianapolis this week to put the show together?

[ThatGuy]

Ohh..."hiatus"...okay...so much for that Versusmentum.

[Leigh O'Gorman]

@ThatGuy

As Kevin Lee pointed out this week, there are simply no sponsors as of yet for the show.
That and a dreadful air time (4pm on a Tuesday afternoon? Really??) can conspire to suffocate shows pretty quickly.

We will see if it returns. I really hope it does - it was a very good production.