From ESPN PR re: NASCAR Cup ..
ESPN’s live telecast of the Brickyard 400 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway on Sunday, July 31, earned a 4.6 household coverage rating, averaging 6,377,000 viewers, according to the Nielsen Company. The rating rose from a 4.2 for last year’s event.
Continuing a trend that has been seen across NASCAR telecasts this season, the Male 18-34 demographic was up 20 percent from last year’s race.
The final 17 NASCAR Sprint Cup Series races of the 2011 season will air on ESPN networks, with 13 on ESPN and three Saturday night races on ABC.
And re: Nationwide ...
ESPN’s live telecast of the NASCAR Nationwide Series race at Lucas Oil Raceway in Indianapolis on Saturday night, July 30, earned a 1.5 household coverage rating, averaging 2,059,000 viewers, according to the Nielsen Company. Last year’s race earned a 1.7 rating, the highest the race has earned since ESPN returned to live NASCAR race telecasts in 2007.
Across ESPN, ESPN2 and ABC, ratings for NASCAR Nationwide Series telecasts in 2011 are up 11 percent from this point last year.