Ed Carpenter's underdog win at Kentucky Speedway on Versus Oct 5 drew a 0.1 rating with 188,000 viewers, according to info tweeted by John Ourand (@Ourand_SBJ), Media Reporter for Sports Business Journal.
The race started at about 2:30 p.m. Eastern Sunday, meaning it was competing directly with the NFL lineup. The IndyCar race also went head-to-head with a NASCAR race at Dover aired on ESPN at the same time. The Dover NASCAR race earned a 3.0 household coverage rating, averaging 4,093,000 viewers, according to information released by ESPN.
The 0.1 rating makes Kentucky the second-lowest rated IndyCar race this season, behind only the 112,000 who tuned in to watch the race at Motegi on Sept. 18.