Below is a news release from NASCAR announcing the extension of Sprint's sponsorship through 2016. Here's what struck me: the mentions of fans. Brian France says NASCAR's five-year plan is "laser-focused on continuing to improve our product, keep our existing fans engaged, and reach new fans."
What, no mention of TEAMS? No mention of drivers? Hospitality tents? "Creating outstanding sponsor experiences?" Huh? It's as if NASCAR understands where their revenue comes from (tip: it ain't teams). Later, Sprint's Dan Hesse gets on the fanwagon too. It's. All. About. Fans. NASCAR gets it.
News release below:
"Sprint has been very successful in using our sport as a platform to enhance its brand and drive their business," NASCAR chairman and CEO Brian France said. "They have been a fantastic partner and we are immensely pleased to continue with Sprint as the entitlement partner for our premier series. This new agreement aligns perfectly with our aggressive five-year plan, which is laser-focused on continuing to improve our product, keep our existing fans engaged, and reach new fans."
"NASCAR fans are great customers who reward us with their loyalty," Sprint CEO Dan Hesse said. "We're very pleased to continue to have our brand associated with the most competitive and exciting form of racing in the world."
Since Sprint became the title sponsor in February 2004, it has activated the sponsorship in a number of creative and innovative ways, including the introduction of NASCAR Sprint Cup Mobile, the exclusive application that allows millions of Sprint customers to keep up with every lap of NASCAR action on their wireless devices each year; the Sprint Experience mobile marketing display, which entertains more than 500,000 fans each year at Sprint Cup Series events across the country; and the introduction of Miss Sprint Cup, a fan favorite who boasts more than 1.2 million followers in the social media space on Facebook and Twitter.
For a story based on this announcemen from NASCAR.com, go HERE.