From ESPN PR ...
ESPN’s live telecast of the NASCAR Sprint Cup Series race at Texas Motor Speedway on Sunday, Nov. 4, earned a 2.9 household coverage rating (2.5 U.S. rating), averaging 3,943,274 viewers, according to the Nielsen Company. Last year’s race earned a 3.4 household coverage rating.
Greensboro, N.C., led the nation with an 8.7 rating, with Charlotte second at 7.2. Greenville, S.C., (6.9), Norfolk (5.8) and Birmingham (5.7) rounded out the top five.
Saturday night’s NASCAR Nationwide Series race at Texas also aired on ESPN and earned a 1.2 household coverage rating (1.0 U.S. rating), averaging 1,663,629 viewers. The race was run at night for the first time; the event earned a 1.1 household coverage rating in both 2010 and 2011 while airing on Saturday afternoons.