If you are a company that makes fitness or fashion stuff aimed at real women ... not the runway models or the natually hyper-fit 20-somethings, but women that actually exist in the wild ... let's talk. Can we talk?
I got a normal woman you should meet. A woman who has a job where fitness is critically important but admits:
“I do all this (working out) but I’m not one of the people who finds this whole thing easy. It doesn’t come naturally to me to put myself through that (training) mill. I understand I have to because it’s my job. But there are guys out there like Tony Kanaan doing Ironman and that makes me tired just thinking about it. And yet I am working so hard trying so hard to better myself in the end that’s all I can do is work on myself and try to work within my own limitations.” (Read more here.)
Shake hands (carefully) with my friend and race car driver Pippa Mann, who's frame and genetics are more predisposed to muscle than lean speed. An attractive woman to be sure, but one whose appeal rests as much with her badger-like determination, focus on others and self deprecation as it is does on appearance.
Pippa the Positive, who makes the best of things, soldiers on and lives on the bright side of everything. This is a woman who will appeal to about 109 million other women in the marketplace. Women who are looking for that realistic face on a product.
Oh ... and also ... she drives a race car at about 225 mph for a living, against men, while mentoring young girls and making a life with her husband ... AND putting up with her share of misogynistic crap.