There were a buttload of changes at IMS this year, and I wonder how they all went over. So I searched the interwebs and ... crickets.
Changes like glamping (wonder what motel owners think of that AND if the glampers enjoyed it), higher-prices for tickets, parking, bronze badges, some concessions.
Mainly, did people feel like they got full value for the dollar in all these areas? Maybe they did, maybe they didn’t. I’d just like to know how it all went over. Honestly. I’m not hoping they went over well or well or poorly, I’m just curious, which is a good sign, because it shows I care about how things went at IMS. Indifference is what kills entertainment businesses, not love or hate.
The job of public relations is to put out the positive stories: attendance was good, the Indy GP was a success, etc. So we often hear the good stuff, which is fine and dandy. I actually want to hear the good stuff. BUT, you can’t expect PR to kick out stories about anything “negative” such as maybe long lines at concession stands, or parking snafus etc. Yet, maybe, if someone did stories on those issues then there would be strong motivation (and, I’d argue, strong opportunity) for IMS to improve for next year.
Case in point: the cooler snafu made some headlines and pissed off many fans last year, and IMS responded by dramatically increasing the staff at the checkpoints and opening more gates. Bravo bravo bravo for not denying a problem, not blaming the customer, making changes and getting the word out. I assume (based on not hearing of any outrage) that it went much better. If The Media did a story on how bad it sucked last year (and they did), then they should do a story on how well it went this year, because fair is fair.
I'm kind of amazed at the lack of stories on how things went. Because I care about how it went, good and bad. I'm interested. Maybe those stories are out there and I just haven't seen them. If so, please linky dink in the comments below. Or give me your good and bad take on your experience. It's killing me .. HOW DID IT ALL GO, really? Fairness without spin, please.
So you say "well check into it yourself." Ah, no thanks. I got a day job that pays by the hour, besides, I wasn't at IMS so I couldn't tell you anything first hand. I leave the reporting of news to people who get paid to do it (hopefully more than the $1.09 in Google ad clicks I'd earn for my efforts).
I thought maybe the bloggers would help me out here. Pretty much all of the IndyCar bloggers go to the Indy 500, because the vast majority are located in or around Indianapolis, so of course the go to the race.
But since a lot of them went, I’d like a Good, Bad, Ugly account of their experience that gives me a fair idea of how things went. I seek neither rant nor beatification, just fairness. I’ve found only one so far, but it’s a good one, and that’s over at newtrackrecord.com written by Mark Wilkinson. Mark is certainly no hater, and apparently he also left his rose-colored glasses home, because he’s cranked out a good-bad-ugly take on the 2014 that should be read by a much much wider audience. It’s based on his ticket-buying, regular-fan experiences under the new IMS world order.
Get over there and read it right now. It’s the closest thing I’ve found to a “how did it go?” story. And if you know of any other “how it went coverage” that is neither solely screeching condemnation nor effusive praise, let me know in the comments below.