The Indy Racing League Wednesday vowed to continue the Champ Car World Series' innovative strategy to drive TV ratings down as low as possible heading into negotiations for a 2010 TV package.
"Of course we'd like to get that illusive 0.0 rating that Champ Car came one suburban housewife away from achieving, but that requires the perfect storm of a tight, impossible-to-pass motorcycle road course in Europe shown on ESPN 8 at 5 a.m.," said a league insider who asked not to be named. "We're working on that, but for now I think we've got some races that will break new ground in American TV ratings."
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