The IndyCar.com feature "Up to Speed" starring Lauren Bohlander is officially off the air.
The league has decided to shut down Up to Speed and go a different direction, according to Amy Konrath of IndyCar PR:
"After three years of producing Up to Speed on the website, we decided it was time to do something new for the fans," said Kontrath. "So this year, our focus for videos will be on driver-generated content each race weekend on indycar.com. Lauren will still be at the track with JHE, serving as host of our big screen programming."
JHE is the production company that handles the IndyCar pre-race ceremonies and big screen content at tracks. Bohlander will continue as the spokesmodel for those efforts.
"While I'm sad that Up to Speed has come to an end, I am excited to get back to the race track announcing live for the fans and I am enthusiastic about the opportunity for new ways to reach the IndyCar fans on the web," Lauren said. "I have to thank everyone that helped make Up to Speed such a great show for a number of years, but 2010 promises to be very exciting."
Love Lauren but bring on Arni The Insider
Posted by: John S | January 29, 2010 at 08:49 AM