Randy Bernard says NASCAR is not the evil empire. In fact, he's not real concerned with NASCAR at the moment, because his priorities are elsewhere.
"I look at any form of entertainment as competition," Bernard said during a stop in the media center at Kansas Speedway Friday. "Whether going to the moves on the weekend or whatever. People only have a limited amount of entertainment budget, especially in an economy like this. If they don’t leave here with a great impression and feel like they had a great experience and they don’t feel they had value for an entertainment dollar, they won’t be back. What I’m more concerned about right now is making sure that we give them what they expect."
Building the audience is job one, Bernard said. "We have to deliver better ratings. Better ratings will deliver more sponsorship, and more sponsorship will deliver better competition for more prize money."
As for the perceived tension between NASCAR-owned International Speedway Corporation tracks and IndyCar, both Bernard and ISC VP of Business Operations Joie Chitwood said, again, business is business.
Bernard said he wanted to build IndyCar races into a hot property, then talk to all interested tracks, including ISC tracks, and maintain a 50-50 oval/non-oval mix. Chitwood said it's in his company's interest to have many thriving forms of racing, because ISC has 13 tracks that they need to hold events at.
"I see a lot of energy (from Bernard)," Chitwood said. "He's involved. I see a lot of interesting things. At the end of the day, (ISC) is a company that owns race tracks. We want successful races. I hope it's IRL. I hope it's NASCAR. I hope it's Grand Am. I hope it's ARCA. Whatever else is out there, I hope we can run them and people show up and like it. I think the things I see from Randy are really positive and really good so I hope that as an effect."
Bernard said he is planning to meet over dinner with several track presidents who are at Kansas Speedway today. Chitwood said he has already met with Bernard several times.