Holbrook Chooses Honda, Compass360 for World Challenge

Woman of pressdog® Shea Holbrook will be back in a Honda and joins the defending championship team in Pirelli World Challenge.

Press release below ...

SHEA HOLBROOK AND COMPASS360 RACING READY FOR WORLD CHALLENGE
TrueCar driver will race a 2012 Honda Civic Si in Touring Car championship

(St. Petersburg, FL) -- Compass360 Racing (C360R) released details of the first of their four-car Pirelli World Challenge program today with the announcement that Florida's Shea Holbrook will join the team in defending its 2011 Touring Car championship. Holbrook will return to the series, which she's competed in for the past two seasons, with her familiar Shea Racing #67 number plate on a brand new 2012 TrueCar, C360R Honda Civic Si.

"We've been talking with Shea since she sent me an email back in 2009," remarked C360R Team Principal Karl Thomson. "She's made great progress as a driver since then, and we're really excited to welcome her to our squad as an integral part of our run for the TC championship this year. She first drove one of our cars at St. Petersburg last season and I'm just thrilled to have her with us for the full season."

Holbrook, who last year became the first woman to win a Pirelli World Challenge Touring Car race (at Long Beach, California where she also won the Optima Batteries Best Standing Start award and the Sunoco Hard Charger award), will represent new sponsor TrueCar throughout the year.

"For young people, and young women in particular, this opportunity proves that you should never give up on your dreams because you never know what opportunities are just around the corner," said Holbrook. "It's an honor to drive for a team that's won so many championships and has such depth on the technical side, and to represent a sponsor like TrueCar that really understands racing."

The #67 car will enjoy support from Honda Performance Development and will feature TrueCar livery as part of the firm's "Women Empowered" initiative, which is an extension of the company's efforts to help women enjoy the best possible car buying experience. With over 80% of car buying decisions influenced by women - and 50% of all car purchases made by women - this impactful audience is a significant part of the automotive retail landscape which will be marketing through associations like the one with Holbrook.

The World Challenge season begins with a double-header race at the St. Petersburg Grand Prix with IndyCar, March 23-25. The event will be televised, taped-delayed, on NBC Sports. For more information visit www.c360r.com

Comments

[Clint Moore]

Well, this is going to be exciting! My son and I are big fans of Shea Holbrook. I think she made a great choice with picking Honda. I can't wait to see how the World Challenge will turn out.