From ESPN PR ...
ESPN’s live telecast of the Sylvania 300 NASCAR Sprint Cup Series race at New Hampshire Motor Speedway on Sunday, Sept. 23, earned a 2.6 household coverage rating (2.2 U.S. rating), averaging 3,516,958 viewers, according to the Nielsen Company. The rating was down from a 3.1 for last year’s race.
ESPN’s live telecast of the NASCAR Nationwide Series race at Kentucky Speedway on Saturday, Sept. 22, earned a 1.1 household coverage rating (1.0 U.S. rating), averaging 1,406,370 viewers. The track was hosting a fall event for the Nationwide Series for the first time so no direct ratings comparisons exist.