The NBC Sports Network broadcast of the IndyCar race from Barber Motorsports Park Sunday earned a 0.18 U.S. household rating, according to information tweeted by the Jenna Fryer of the Associated Press who covered the race this year.
Fryer tweeted that 0.18 represents a 6% increase over ratings for the Barber race last year. Doing the math puts the 2012 Barber rating at 0.17. The number of viewers for Barber was up 16% (250,000 based on last year’s Barber viewership of 218,000). Fryer also said the average number of viewers for IndyCar races on NBC Sports Network this year so far is 328,000, up 13% from last year.
Last weekend IndyCar announced it made a deal to continue to race at Barber for another three years.
Even worse than the first numbers!
Please someone with half a brain....make massive changes....if it takes bankrupting IRL or selling it or spinning it off...do it!
Bring back a "junk formula" if necessary.
Open up the formula...any engine that fits a HP level...and ANY chassis with safety cell that is approved...and set a cost effective limit!
Keep doing the same thing. over, and over since 2003 HAS FAILED!
Time for major changes??? Agree??
Posted by: Ted Wolfram | April 10, 2013 at 10:04 AM
But you said last year it was 0.25 ??
http://pressdog.typepad.com/dogblog/2012/04/indycar-race-at-barber-slides-40.html
Posted by: G. | April 10, 2013 at 10:54 AM
G. Here's why I think there's a discrepancy. Two kinds of TV ratings. 1: "US household rating." That measures the numbers of households out of every household in the U.S. that was tuned to the programming. 2: "Coverage rating." That measures the number of households that are tuned in compared to the number capable of viewing the programming. Cable/satellite-only networks like ESPN use coverage ratings a lot because not all households can receive cable/satellite-only programs. Households that get only over-the-air programming aren't counted.
Info I have says the "rating" for Barber in 2012 was 0.25, but, based on Jenna's tweet which specifically says "U.S. households" I suspect the 0.25 was a coverage rating. I have no idea what the coverage rating was for Barber 2013, probably about flat at 0.25 based on the household number.
Posted by: pressdog | April 10, 2013 at 11:44 AM